About this Project
Client's Business Challenge
The client sought to attract more qualified candidates in a highly competitive job market, by overcoming common misconceptions in the marketplace about the construction industry that were negatively impacting their talent acquisition efforts.
Our Approach
We worked with the client to unpack these misconceptions and separate fact from fiction. We then collaborated with the client to develop high-impact, educational content to counteract these misconceptions.
Value Delivered
The result was a stunning, highly-engaging video synopsis and soundtrack that not only re-introduced Corrado Construction to their target audience segments, but did so in a compelling, high-energy fashion appropriate for multiple in-person and virtual usage contexts ranging from job fairs and vocational schools to social media and the web. This video also served as a source of inspiration and pride for existing Corrado Construction employees.
Client
Corrado Construction Company
Engagement
Talent Strategy | Brand Creative
Skills
What Our Clients Say
The Erin Gerald team came up to speed quickly on our business and translated our needs into a remarkable case management solution, that exceeded the feature set of the leading commercially-available platforms.
Jerry Erickson, Principal
Erickson Immigration Group
Erin Gerald has been invaluable to my company. Beyond their Digital Expertise, I found them to be incredibly insightful & resourceful business people who have clearly 'been there, done that' when it comes to launching and commercializing digital products. I'm so excited to partner with them on HealthyBites!
Kelly Burgess, Founder
HealthyBites™
Erin Gerald excelled at taking our high-level objectives and translating them into intelligent, intuitive, and compelling solutions engaged and educated our 25,000 students.
Rob Eppes, President
Junior Achievement of Delaware
Erin Gerald conceived and developed a phenomenal, personalized experience for our Career Pathways program! It was so engaging... truly beyond my expectations!
Dr. Denise Purnell Cuff, Programming & Student Support Lead
Delaware Dept. of Education
Erin Gerald brought structure and discipline to our strategic planning, front/back office, and core operations -- keeping us several steps ahead of our competition. They helped us re-imagine and modernize our end-to-end fleet management logistics, giving us full visibility into our expansive, $20MM heavy construction fleet.
Joey Corrado, CEO
Corrado Construction Company
Despite our agressive timeline and substantial scope, the Erin Gerald team developed a commercial quality solution for our Career Pathways program! It was a tremendous experience... I never wanted to put the screen down!