About this Project
Client's Business Challenge
The client needed to redesign their brand identity to better reflect their new strategic direction focused on being the premier fleet management logistics and services provider in their market.
Our Approach
We iterated on and designed a cohesive brand experience for the client that went well beyond creating a new logo. We zoomed out to consider the broader implications of how this brand would be experienced by their clients, their partners, their employees, and job candidates, and developed an integrated brand model that embodied the aspirational brand attributes that are the target of their business strategy.
Value Delivered
The result was a compelling brand strategy and brand identity that communicated the core principles and values underpinning the client's new strategic direction, and did so consistently across various mediums: print, apparel, online, vehicles, signage, and more.
Client
Corrado Fleet Services
Engagement
Brand Strategy & Identity
Skills
What Our Clients Say
The Erin Gerald team came up to speed quickly on our business and translated our needs into a remarkable case management solution, that exceeded the feature set of the leading commercially-available platforms.
Jerry Erickson, Principal
Erickson Immigration Group
Erin Gerald has been invaluable to my company. Beyond their Digital Expertise, I found them to be incredibly insightful & resourceful business people who have clearly 'been there, done that' when it comes to launching and commercializing digital products. I'm so excited to partner with them on HealthyBites!
Kelly Burgess, Founder
HealthyBites™
Erin Gerald excelled at taking our high-level objectives and translating them into intelligent, intuitive, and compelling solutions engaged and educated our 25,000 students.
Rob Eppes, President
Junior Achievement of Delaware
Erin Gerald conceived and developed a phenomenal, personalized experience for our Career Pathways program! It was so engaging... truly beyond my expectations!
Dr. Denise Purnell Cuff, Programming & Student Support Lead
Delaware Dept. of Education
Erin Gerald brought structure and discipline to our strategic planning, front/back office, and core operations -- keeping us several steps ahead of our competition. They helped us re-imagine and modernize our end-to-end fleet management logistics, giving us full visibility into our expansive, $20MM heavy construction fleet.
Joey Corrado, CEO
Corrado Construction Company
Despite our agressive timeline and substantial scope, the Erin Gerald team developed a commercial quality solution for our Career Pathways program! It was a tremendous experience... I never wanted to put the screen down!