About this Project
Client's Business Challenge
Serving over 25,000 elementary and high school students from multiple states, Junior Achievement wanted to get 5th through 8th graders thinking about their future careers, so they could target high schools offering curricula that supported their career aspirations. Key to this effort was a holistic experience, ranging from innovative & engaging technology to compelling & inspirational print pieces.
Our Approach
We designed a modern, gamified experience that took students on an engaging journey to identify their inner passions, and mapped those passions to career choices and high schools with aligned curricula. At the end of this experience, these students received a high-quality keepsake from this experience — the Career Pathways Report — that provided both an inspirational guidepost for students to think about their futures, as well as a common reference point for students, parents, and guidance counselors to use in selecting high schools with curricula aligned to the student's career interests.
Value Delivered
The Career Pathways experience — end-to-end — was an absolute hit with students, parents, and guidance counselors alike, and paved the way for additional government and state funding to expand the program to a broader cohort of students. The Career Pathways Report also served as an invaluable tool for engaging students, parents, and guidance counselors in identifying high schools with curricula aligned to the student's career interests.
Client
Junior Achievement
Engagement
Branding | Marketing
Skills
What Our Clients Say
The Erin Gerald team came up to speed quickly on our business and translated our needs into a remarkable case management solution, that exceeded the feature set of the leading commercially-available platforms.
Jerry Erickson, Principal
Erickson Immigration Group
Erin Gerald has been invaluable to my company. Beyond their Digital Expertise, I found them to be incredibly insightful & resourceful business people who have clearly 'been there, done that' when it comes to launching and commercializing digital products. I'm so excited to partner with them on HealthyBites!
Kelly Burgess, Founder
HealthyBites™
Erin Gerald excelled at taking our high-level objectives and translating them into intelligent, intuitive, and compelling solutions engaged and educated our 25,000 students.
Rob Eppes, President
Junior Achievement of Delaware
Erin Gerald conceived and developed a phenomenal, personalized experience for our Career Pathways program! It was so engaging... truly beyond my expectations!
Dr. Denise Purnell Cuff, Programming & Student Support Lead
Delaware Dept. of Education
Erin Gerald brought structure and discipline to our strategic planning, front/back office, and core operations -- keeping us several steps ahead of our competition. They helped us re-imagine and modernize our end-to-end fleet management logistics, giving us full visibility into our expansive, $20MM heavy construction fleet.
Joey Corrado, CEO
Corrado Construction Company
Despite our agressive timeline and substantial scope, the Erin Gerald team developed a commercial quality solution for our Career Pathways program! It was a tremendous experience... I never wanted to put the screen down!